
The psychology of persuasion
Persuading isn't about force or manipulation — it's about a fine-tuned understanding of human dynamics.
This training enables you to master the psychological, emotional and structural levers of persuasion.
You strengthen your impact, your credibility and your ability to win buy-in in key professional situations.
Anyone who needs to persuade, present or defend ideas
Strategic positioning
Influence & leadership
- Persuading as a leadership act
- Developing presence, authority and impact
- Winning commitment without coercion
Communication & personal impact
- Getting through, not just speaking up
- Adapting your message to profiles and motivations
- Aligning content and delivery (verbal, non-verbal, emotional)
Psychology & human behaviour
- Understanding how the brain is persuaded
- Activating the relevant psychological levers
- Persuading ethically, without manipulation
Pedagogical Approach
- Highly interactive and experiential
- Individual and group exercises
- Real-life scenarios
- Structured feedback
- Tailored to participants’ specific challenges

Tools & Methods
- Alignment between Thinking, Saying and Doing
- Pete Hawkins’s Trust Model
- Cialdini’s 6 Principles of Influence
- Ethos / Pathos / Logos
- The Mirror Effect
- The 3 × 20 Rule
- The 4Ps of the Voice
- Self-assessment of persuasion style
- Individual action plan

Experience of participants
Find out how we help organisations transform their culture, leadership and collaboration, delivering tangible results and lasting impact.

Ready to persuade effectively, without being manipulative?
Book an initial consultation and find out how this training course can help you master the psychological, emotional and structural levers of persuasion.
































