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The psychology of persuasion

Persuading isn't about force or manipulation — it's about a fine-tuned understanding of human dynamics.
This training enables you to master the psychological, emotional and structural levers of persuasion.
You strengthen your impact, your credibility and your ability to win buy-in in key professional situations.

Anyone who needs to persuade, present or defend ideas

Strategic positioning

Influence & leadership

  • Persuading as a leadership act
  • Developing presence, authority and impact
  • Winning commitment without coercion

Communication & personal impact

  • Getting through, not just speaking up
  • Adapting your message to profiles and motivations
  • Aligning content and delivery (verbal, non-verbal, emotional)

Psychology & human behaviour

  • Understanding how the brain is persuaded
  • Activating the relevant psychological levers
  • Persuading ethically, without manipulation

Ready to get started right away?

Contact us to find out how this programme fits into your context.

Pedagogical Approach

  • Highly interactive and experiential
  • Individual and group exercises
  • Real-life scenarios
  • Structured feedback
  • Tailored to participants’ specific challenges

 

Tools & Methods

  • Alignment between Thinking, Saying and Doing
  • Pete Hawkins’s Trust Model
  • Cialdini’s 6 Principles of Influence
  • Ethos / Pathos / Logos
  • The Mirror Effect
  • The 3 × 20 Rule
  • The 4Ps of the Voice
  • Self-assessment of persuasion style
  • Individual action plan

 

Ready to persuade effectively, without being manipulative?

Book an initial consultation and find out how this training course can help you master the psychological, emotional and structural levers of persuasion.

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