Big news!

We're thrilled to announce a major milestone in the evolution of L&AD! As of September 1st, 2024, Johan Van den Branden & Guillaume Roux de Bézieux join our team as Partners, bringing fresh energy and a wealth of experience to our mission of driving transformative change.

This isn’t just a routine expansion—it's a bold move that sets the stage for pushing boundaries, challenging the status quo, and creating meaningful, sustainable impact. At L&AD, we don’t just adapt to change; we lead it. We’re all about rethinking growth, redefining success, and ensuring that our way forward are as beneficial to our clients as the world in which we live & work. And not losing focus on placing the human element at the centre of all change processes for transformation is not just about strategies or systems—it's about people.

Elevating Our Game with Proven Leaders in Transformation

By welcoming Guillaume & Johan we are more equipped than ever to lead our clients through the challenges and opportunities of today’s fast-paced business world.

Guillaume Roux de Bézieux brings a dynamic blend of creativity and business acumen to our team. With a background in marketing and digital publishing, he’s driven by a passion for innovation and sustainability. His leadership at Actium Editions was marked by a dedication to storytelling and client loyalty. Guillaume’s forward-thinking approach to business strategy will help us inspire and lead transformative projects that resonate far beyond the boardroom.

Johan Van den Branden is a seasoned strategist and lecturer with over 25 years of top-tier experience in the finance and legal industries. All his career he was a catalyst for change. Known for his innovative mindset and a deep commitment to operational excellence, Johan is passionate about fostering high performing business environments where every individual can also thrive. He’s all about creating value-driven, inclusive strategies that ensure sustainable growth. Johan’s belief in the power of people aligns perfectly with our mission here at L&AD.

The Future is Bright—Leading with Purpose 

The addition of Johan and Guillaume isn’t just about adding names to our Team—it’s about amplifying our ability to lead transformative, purpose-driven change, together with our existing partners, Nicolas Delebois and Rudi Baert, and our team of expert consultants.

This partnership expansion reflects our unwavering commitment to excellence and our belief that real transformation starts with people. By combining our strengths, we’re poised to empower organizations to navigate complex change, engage deeply with their stakeholders, and implement strategies that drive long-term success—without compromising the planet’s future.

“Bringing Johan and Guillaume on board is a pivotal moment for us,” says Nicolas Delebois, Managing Partner at L&AD. “Their expertise and shared commitment to our values will help us push the boundaries of what’s possible in the realm of transformation. We’re excited to continue leading organizations towards a future where success is sustainable and human-centric.”